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IndieGoGo is an online social marketplace connecting filmmakers and fans to make independent film happen. The platform provides filmmakers the tools for project funding, recruiting, and promotion, while enabling the audience to discover and connect directly with filmmakers and the causes they support. Founded on the principles of opportunity, transparency, choice, and action, IndieGoGo launched in 2008 to address the fundraising challenges and market inefficiencies affecting independent filmmaking today. IndieGoGo enables this "filmocracy" by providing filmmakers an open platform to pitch their projects to the world, and giving the fans a vehicle to experience and influence the once inaccessible world of filmmaking.